Opotiki is known for it's tourism and natural attractions with opportunities for businesses to provide services to visitors to the area. The busiest time for the region is the summer season around Christmas and New Years Eve where the population swells. 

Local projects such as the Opotiki Harbour Development provide significant business opportunities, jobs and revitalisation of Opotiki. Projected benefits include:

Creating new jobs (2012 research estimated more than 440 full-time jobs)
Adding more than $34 million a year to the district's economy and $55 million nationally
Substantially increasing average household incomes.

For more information on the Opotiki Harbour Development visit Opotiki District Counci's website.